The Outlets at the Dells is one of Wisconsin’s premier shopping destinations, offering a blend of high-end brands, exciting deals, and a picturesque location in the heart of Wisconsin Dells. Whether you’re a seasoned shopper or a casual visitor, the outlet mall has something to offer. While the experience is largely positive, like any destination, there are pros and cons to keep in mind. This guide provides an in-depth look at what makes the Outlets at the Dells a must-visit spot—and a few things to prepare for.
What Are the Outlets at the Dells?
Located in the scenic Wisconsin Dells area, the Outlets at the Dells is a sprawling shopping complex featuring a mix of popular national brands and unique local stores. It is conveniently situated near popular attractions, making it an easy addition to a day of exploring the Dells.
Key Features:
- Over 60 stores, ranging from fashion to home goods.
- Seasonal events and promotions to attract bargain hunters.
- A family-friendly atmosphere with dining options and kid-friendly activities.
Why Visit the Outlets at the Dells?
1. Incredible Deals and Discounts
Shopping at outlets means snagging great deals, and the Outlets at the Dells is no exception. Brands frequently offer discounts ranging from 20% to 70% off retail prices. Watch for clearance events and end-of-season sales for even bigger savings.
2. Diverse Store Selection
The outlet features a wide variety of stores, including:
- Apparel: Nike, Columbia Sportswear, and American Eagle.
- Footwear: Skechers, Crocs, and Famous Footwear Outlet.
- Luxury Brands: Coach Outlet and Kate Spade.
- Specialty Stores: Kitchen Collection and Bath & Body Works.
3. Scenic Location
Surrounded by the natural beauty of Wisconsin Dells, the outlet mall offers more than just shopping. The nearby attractions make it an excellent stop during a family vacation.
4. Seasonal Promotions
From Black Friday bonanzas to holiday-themed events, the Outlets at the Dells go all out during peak shopping seasons. Expect special discounts, extended hours, and fun activities during these times.
5. Free and Ample Parking
Unlike many shopping destinations, parking at the Outlets at the Dells is free and abundant, making the experience hassle-free.
A Few Drawbacks to Consider
While the Outlets at the Dells offers a fantastic shopping experience, there are a couple of aspects that visitors should keep in mind:
1. Crowds During Peak Times
The popularity of the mall means it can get crowded during holidays and weekends. Long lines and busy parking lots may detract from the overall experience.
2. Limited Dining Options
While there are some food choices within the mall, the dining options are somewhat limited. Visitors looking for a wide variety of meals may need to explore nearby restaurants.
Tips for Shopping Smarter at the Outlets at the Dells
1. Plan Your Visit During Off-Peak Hours
For a quieter shopping experience, visit on weekdays or during early morning hours.
2. Sign Up for the VIP Shopper Club
The outlet’s VIP program offers members access to exclusive coupons, event updates, and special discounts.
3. Check the Website Before You Go
Visit the official website for deals, store listings, and event details. Many stores update their promotions frequently.
4. Wear Comfortable Shoes
The outlet mall covers a large area, so comfortable footwear is essential for shopping.
5. Bring Reusable Shopping Bags
Reduce waste and carry your purchases more conveniently by bringing your reusable bags.
Top Stores to Check Out at the Outlets at the Dells
If you’re overwhelmed by the options, start with these must-visit stores:
- Nike Factory Store: A haven for athletes and sneaker enthusiasts.
- Coach Outlet: Luxury handbags and accessories at outlet prices.
- Columbia Sportswear: High-quality outdoor gear for every season.
- Bath & Body Works Outlet: Stock up on fragrant lotions, candles, and more.
- American Eagle Outfitters: Trendy fashion for teens and young adults.
Things to Do Nearby the Outlets at the Dells
While shopping is the main attraction, the surrounding area offers plenty of activities:
- Wisconsin Dells Water Parks: The “Waterpark Capital of the World” is home to popular spots like Noah’s Ark Waterpark and Kalahari Resort.
- Dells Boat Tours: Take in the scenic beauty of the Dells with a guided boat tour.
- Mirror Lake State Park: Perfect for hiking, kayaking, and enjoying nature.
FAQs About the Outlets at the Dells
What are the hours for the Outlets at the Dells?
The mall typically opens at 10 AM and closes at 8 PM, but hours may vary during holidays and special events.
Are pets allowed at the Outlets at the Dells?
Yes, the outlet mall is pet-friendly, with some stores even welcoming furry friends.
Is there a kids’ play area at the mall?
Yes, there are family-friendly spaces to keep children entertained while parents shop.
Are there shuttle services to the outlet mall?
Many nearby resorts and hotels offer shuttle services to the outlets, especially during peak tourist seasons.
Can I find eco-friendly products at the Outlets at the Dells?
Some stores, such as Columbia Sportswear, feature eco-conscious collections and sustainable materials.
Is there Wi-Fi available at the mall?
Yes, free Wi-Fi is available throughout the shopping center for visitor convenience.
